Unifying Marketing Data Across Disparate Platforms
- Architecture, Case Study, Data Engineering
The Challenge
A data-driven organization managed performance data across numerous advertising and lead-generation platforms, each with inconsistent schemas and ingestion constraints.
Key pain points
Business Goal
Tech Stack
What We Did
Approach
Designed ingestion pipelines combining standard connectors and custom integrations, modeled and consolidated data into a unified warehouse, and standardized KPIs for reporting.
Outcomes
Related Work
Integrated Microsoft Dynamics, E21, and Chempax into Snowflake and delivered real time Finance and Sales dashboards in Power BI to enable unified, granular, and year over year business insights.
Integrated Microsoft Dynamics, E21, and Chempax into Snowflake and delivered real time Finance and Sales dashboards in Power BI to enable unified, granular, and year over year business insights.
Integrated Microsoft Dynamics, E21, and Chempax into Snowflake and delivered real time Finance and Sales dashboards in Power BI to enable unified, granular, and year over year business insights.
