Unifying Marketing Data Across Disparate Platforms
The Challenge
A data-driven organization managed performance data across numerous advertising and lead-generation platforms, each with inconsistent schemas and ingestion constraints.
Key pain points
Business Goal
Tech Stack
What We Did
Approach
Designed ingestion pipelines combining standard connectors and custom integrations, modeled and consolidated data into a unified warehouse, and standardized KPIs for reporting.
Outcomes
Related Work
Data Engineering
DSC delivered a comprehensive financial data overhaul, building out advanced reporting, automating manual processes, and tightening data quality across the board.
Data Engineering
Automated complex survey analytics by centralizing MySQL and PostgreSQL data in Snowflake, modeling with dbt, and delivering scalable, interactive Tableau dashboards with advanced statistical workflows.
Data Engineering
Unified multi platform marketing and lead generation data into Snowflake using Airbyte and dbt, delivering scalable Tableau dashboards for executive, affiliate, and operations teams.
